What dresses to pick out?

Someone recently asked me, how do you pick out your dresses or know what to buy? Unfortunately, there is no crystal ball that tells us what will sell really well each season. I have learned over time one of the best things to do, is not buy what I like....but buy what has sold the last season, but with a fresher look. Each part of the country and even state can set fashion trends in your area. So, over in Alabama ball gowns maybe in this year where as here in Orlando, the prints are still hot. It just depends on your area or market. I think the biggest thing we ever did wrong was buy what WE liked, that was quite foolish and in looking back the last few years - that was our biggest loss. No matter what, looking at fashion trends is always fun and going to shows to see the latest styles is always exciting. If you don't love what you do, why do it?