Making a move from small town Oviedo to Casselberry Florida paid off , as their customer base was growing up, So Sweet Boutique decided to grow with them. So Sweet Boutique now carries prom dresses, pageant dresses and quinceanera dresses.
Orlando, Fla. June 18, 2009 -- So Sweet Boutique formally a children's boutique decided to specialize in formal wear for children while running their small boutique in Oviedo, Florida. With the growing customer base and the support of their online clients, So Sweet Boutique decided to move to a much larger storefront where they could offer a larger selection of items as well as offering more occasion wear.
Communion Dresses as well as flower girl dresses have always been part of So Sweet Boutique. Soon the owner had several request to also offer christening gowns and pageant dresses. So Sweet Boutique quickly added several of those items to help their customers find those specialty items they were looking for.
"Adding just a nice variety of those two items really seemed to make things a little tighter in space around the store," stated Jennifer Howe Rogan, Owner. "We were really excited to offer the new lines such as US Angels, Tiffany Designs and Perfect Angels but learned real fast, we needed more space to grow."
Within months of the new larger variety added already in, the customers and their childrens were asking the store owner to also consider offering Sweet 16 dresses, Quinceaneara and Prom Dresses. "It's what really motivated us to move to a much larger store and a better central location."
The growing Orlando customer base spreads easily 45 miles around the area and they knew Oviedo was not easy to get to. "The response at our new store was everything I had hoped it would be, and allowed us to make finding a dress for any occasion incredibly special, after all it's all about the dress!" stated Howe Rogan.
With their first season offering prom dresses to their customers that are growing up with them, So Sweet Boutique created a Prom Room full of lavish dresses from Jovani, Tiffany Designs and more. "Many of the dresses are perfect for many other occasions outside of prom, such as for a pageant. We wanted to be able to offer dresses that could be worn for more than one type occasion," Howe Rogan stated.
Many of the dresses are full length, fully beaded or ball gowns. "We wanted to offer our girls something different from the other surrounding boutique's, to ensure they'd be not only gorgeous, but one of a kind". So Sweet Boutique's online customers are still shopping with them over the internet and now with their new location, are shopping with them or just stopping in to say hello while on vacation in the Orlando area. "The location is awesome, we love having our customers from Ireland and the UK popping in, what's even better is getting to meet the kids in person," Howe-Rogan stated. "Our funnest client was Mel B. from the Spice Girls, you just never know who is going to find you over the internet"."
The store was also voted recently one of the top 5 boutique's in Orlando and recently are up for the Parent's Choice Award sponsored by Nickelodean.
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